Lanuza Cosmetics is a Latina-owned beauty company co-founded by sisters

ROSAIDA
"As a busy mom and businesswoman, I was always doing my makeup in
the car and needed something that was quick, easy and also looked
good." 

IRMA
"As a pro makeup artist and fashionista, I know the right products
and techniques to make makeup look good and last… I just needed to find a way to make it convenient and easier to apply.”

Uniting our experiences and professional backgrounds, we created the all-in-one on-the-go makeup brand

VA VA VROOM.

Through VA VA VROOM we’re empowering women to go after their dreams regardless of age, with makeup as their ally, not an obstacle. Having started over at 58 (Irma) and 51 (Rosaida), we want to inspire others to do the same, just as our mom did having published her first book at 80.