Lanuza Cosmetics is a Latina-owned company co-founded by sisters

Irma and Rosaida.

Rosaida is a mom and businesswoman with 20 years of experience. Irma is a makeup artist and an experienced fashionista. Uniting their experiences and professional backgrounds, they created the all-in-one on-the-go makeup brand

Va Va Vroom.

Irma and Rosaida are advocates of women's empowerment, and after starting over at 58 and 51, respectively, they want to encourage other women to follow their dreams regardless of their age. Their mother has been their example, having published her first book at 80.